SPAR Group
 

SPAR Offers Retail Merchandising Service on Wheels February 28, 2003.

 

TARRYTOWN, N.Y. - February 28, 2003 - SPAR Group, a provider of retail merchandising services, has launched a "first-of-its-kind" motorized retail merchandising service called Mobile Project Headquarters.

Built from a 32-foot Holiday Rambler recreational vehicle, each mobile can transport up to six retail merchandisers to new-store set-ups and major store remodels anywhere in the country.

Each vehicle has the technological capability to assign projects, resolve issues and report progress via real-time Internet communications. The goal is to speed retail merchandising of a store and to help chains make more money by opening their stores faster than in the past.

In addition to a wireless desktop computer and wireless notebook computers for store use, each vehicle carries a wireless camera to take and transmit photographs of store build-outs and remodelings in real time. A wireless local area network provides Internet access within 300 feet of the vehicle, making it possible for merchandising specialists to view instructions and planograms online, resolve issues in real time and upload completion reports and photos as they happen.

There are several planned vehicles in the fleet. The first, launched this month, has been dispatched to set-up major new retail stores across the country.

To learn more about SPAR and its unmatched retail merchandising programs, call 914-332-4100,email servingyou@sparinc.com or check www.sparinc.com.

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