All Store Marketing Services, Inc. is a leading event organizer in the Texas, Oklahoma, Louisiana and Arkansas region. Founded in 1987, it has 600 active event specialists and conducts 4,500 events per year. All Store principal Darla McCrary will remain with the organization as SPAR's vice president: in-store event sales for the Texas region.

All Store Marketing Services is a preferred event agency for 218 Albertson's supermarkets, 84 Minyard's supermarkets and several independent grocery and mass merchant chains in Texas, Oklahoma, Louisiana and Arkansas. They also prepare food and hand-out sample bags at trade shows, mystery shop, conduct special events at state fairs and enrich grand openings of stores and car dealerships.

SPAR Group is re-entering the in-store event sector, according to Dan Ernst, its director of new business. Our quality in-store event units, backed by SPAR's renowned Internet and communications technologies and real-time reporting, will provide superior execution and marketing advantages, Ernst says.

SPAR will offer total in-store event services including food sampling, product demonstrations, coupon distribution for on-the-spot purchase, local merchandising and data collection. They'll introduce customers to client products and energize the client's overall marketing campaign.

To learn more about SPAR and its unmatched retail merchandising programs, call 914-332-1400, email  servingyou@sparinc.com or check www.sparinc.com . SPAR is a marketing services solutions company that provides retail merchandising, database marketing, market research, eTraining, teleservices and sales information to American business.