SPAR Group
 

SPAR Stocks "Grinch" in Record Time - reprinted from Shelby Report June, 2002. ( image)

SPAR Group's mission was to install and stock "How the Grinch Stole Christmas" point-of-purchase video displays in 2,115 Kmart's, starting at the official street release time, in order to make available VHS and DVD units for what was to become the largest Kmart release of the fourth quarter. The effort became the fastest display set-up across a national chain in history.

Starting at midnight on Nov. 20 SPAR fully-set 75 percent of select Kmart stores nationwide before noon - in less than eight working hours per time zone. By the end of the 24-hour period, 99 percent of all stores had been set.

SPAR, based in Tarrytown, NY mounts displays, resets shelves and replenishes inventories at thousands of mass merchant, supermarket and drug stores nationwide. SPAR also has developed advanced internet and communication technology, backed by seasoned management and nearly 5,000 merchandising specialists.

To learn more about SPAR and its unmatched retail merchandising programs, call 914-332-4100,email servingyou@sparinc.com or check www.sparinc.com.

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