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SPAR Stocks "Grinch" in Record Time - reprinted from Shelby
Report
June, 2002. (
image)
SPAR Group's mission was
to install and stock "How the Grinch Stole Christmas" point-of-purchase
video displays in 2,115 Kmart's, starting at the official street
release time, in order to make available VHS and DVD units for what was
to become the largest Kmart release of the fourth quarter. The effort
became the fastest display set-up across a national chain in history.
Starting at midnight on Nov. 20 SPAR fully-set 75 percent of select
Kmart stores nationwide before noon - in less than eight working
hours per time zone. By the end of the 24-hour period, 99 percent of
all stores had been set.
SPAR, based in Tarrytown, NY mounts displays, resets shelves and replenishes
inventories at thousands of mass merchant, supermarket and drug stores nationwide.
SPAR also has developed advanced internet and communication technology, backed by
seasoned management and nearly 5,000 merchandising specialists.
To
learn more about SPAR and its unmatched retail merchandising programs, call
914-332-4100,email
servingyou@sparinc.com
or check www.sparinc.com.
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