Unlike database marketing companies that concentrate simply on the production of data, SPAR Group uses data to create, implement and integrate marketing activities ranging from lead identification/qualification and direct mail design and production to incentive fulfillment. These services help our clients to

	Increase consumer demand for their products
	Improve awareness with retailers
	Support training and motivation of employees, dealers, agents and salespeople
	Put sales materials into the hands of those who have an immediate interest in buying

We gather information from a range of sources relating to any market segment in which the client has an interest. We then group, filter, compare, contrast and otherwise manipulate this highly flexible, customer-specific database using our proprietary analytical software.

The result is a comprehensive profile of what target prospects like and dislike, and how they can best be reached and influenced. This extensive research is accompanied by an action plan that puts our knowledge to optimum use for the client.