In-store events have
long been a tool to drive sales at
retail. SPAR now combines the effectiveness
of these demonstrations with the power
of leading edge technology. The combination
offers you the personal touch of the
traditional method with the immediate
reporting and accountability options
that only technology can offer.
Our dynamic Event Specialists experienced
in sales and the demonstration process
are fully insured, professionally
dressed and ready to increase your
presence at retail.
You will have real-time access to
recaps of demo activity; case sales,
number of coupons distributed and
number of customers sampled. SPAR's
reporting allows you to see aggregate
results in one click and drill down
to see the answers to every question
for every store.
Superior
in-store event performance is
due to:
Broad utilization
of Internet-based data gathering
and logistics technology
Real-Time,
interactive, Internet based
communications system. Graphical
project progress maps show the
real-time status of every store
in each demonstration initiative
Extensive Human
Resources; 4,500+ Event and
Merchandising Specialists with
a dynamic, web-connected, three-tier
field management structure,
bolstered by an intensive web-based
eTraining system
SPAR's commitment
to accountability and continuous
improvement
SPAR's Event and Merchandising Specialists
have experience in almost every type of
product in all major classes of trade, which
can be applied to your company's unique
needs.
SPAR has served all major classes of
trade for decades:
