In-store events have
long been a tool to drive sales at
retail. SPAR now combines the effectiveness
of these demonstrations with the power
of leading edge technology. The combination
offers you the personal touch of the
traditional method with the immediate
reporting and accountability options
that only technology can offer.
Our dynamic Event Specialists experienced
in sales and the demonstration process
are fully insured, professionally
dressed and ready to increase your
presence at retail.
You will have real-time access to
recaps of demo activity; case sales,
number of coupons distributed and
number of customers sampled. SPAR's
reporting allows you to see aggregate
results in one click and drill down
to see the answers to every question
for every store.
Superior
in-store event performance is
due to:
Broad utilization
of Internet-based data gathering
and logistics technology
Real-Time,
interactive, Internet based
communications system. Graphical
project progress maps show the
real-time status of every store
in each demonstration initiative
Extensive Human
Resources; 4,500+ Event and
Merchandising Specialists with
a dynamic, web-connected, three-tier
field management structure,
bolstered by an intensive web-based
eTraining system
SPAR's commitment
to accountability and continuous
improvement
Demonstrations in
a retail environment can be a tricky
proposition. Consumers and associates
have limited time to understand the
real benefits on key products. This
problem is magnified when truly new
or technologically advanced products
are introduced.
To solve the problem, SPAR's leading
edge design team created the demopod.
Demopod is a totally portable, demonstration
station. Demopod can be moved to any
aisle to deliver the ultimate in product
demonstrations.
Leveraging the latest in technology,
demonstrations are impactful, mobile,
and effective. Interactive demopod
video modules are created by manufacturers
and delivered directly to your customers.
With an average length of 3 minutes,
they are fast enough to capture attention
and long enough to provide all of
the key benefits.
Utilizing
the demopod and these modules, sales
are driven by:
Fast, impactful demonstrations
that engage your customers in the
exact aisle where buying decisions
are made.
Increasing the level
of product knowledge for your store
associates, thereby improving their
ability to up sell and recommend products.
Joint selling with
demopod representatives and store
associates. Associates learn how to
sell and recommend products as demonstrations
are performed.
Does it work? When it comes
right down to it, that's the only question
that really matters. The answer is simply,
and dramatically YES! SPAR has tested demopod
in some of the most dynamic retailers in
the country and demopod consistently delivers.
Check out what customers, associates
and managers are saying about dempod:
"Demopod
attracts customers to look at higher
end products"
"The quick 3 minute demos are perfect"
"The
information from the pod was very helpful,
this is a talking machine, a talking
sign, a talking advertisement"
"It's great for customer service
and for employee training"
The real results come from the sales data.
Demopod consistently delivered sales increases
over 25%. Think about what a 25% increase
on your top-line products can do for your
bottom line.
SPAR's Event and Merchandising Specialists
have experience in almost every type of
product in all major classes of trade, which
can be applied to your company's unique
needs.
SPAR has served all major classes of
trade for decades:
