Truly understanding what is actually happening at the store and
shelf level is critical to just about every aspect of your business plan. From
understanding in-stock conditions, to ensuring pricing models that are
competitive, to getting a glimpse of what your end-users see everyday, SPAR's
research division has the technology and experience to help. Over the last 65
years, SPAR-Burgoyne has been providing retail research services that truly
provide insight to store conditions. We have conducted literally thousands of
research programs all aimed at providing insight that helps your consumers buy
and your profits grow.
SPAR-Burgoyne is an unprecedented combination of resources for retailers and
marketers alike. For over 65 years, we have provided insight and
research services to marketing, sales and research managers. These services
include:
Distribution and
observation checks
Retail sales
audits
In-Store
intercepts
Mystery shops
Projecting volume and share levels
Evaluating new advertising campaigns
Determining shelf location and pricing strategies
Researching cannibalization
from new item introduction
Calculating incremental gains
and profits from promotions
Our experienced national field organization of over 4,500 In-store Specialists,
ensure each and every program is executed swiftly and accurately.
SPAR-Burgoyne offers the ability to test, analyze, forecast and evaluate in a
multitude of ways.
SPAR-Burgoyne provides research services in over 100 of the largest U.S.
markets.
Experience in all classes of trade and retail segments.
Expertise in multiple product categories.
SPAR-Burgoyne's technology offers the ability to segment by market, store
groupings or just about any geographical area.
Programs can be continual and on-going or point in time depending on your need.
Over the last 65 years, SPAR-Burgoyne has perfected the art of research. Let us
show you how the power of insight can help your profits and business grow.
