We are a people business enabled by technology with a passion for results.

Mission

“To be the most creative, energizing and effective marketing, merchandising and fulfillment services business in the world as measured by the success of our clients and growth of our people.

Our goal is to be the exceptional partner to consumer goods and retail businesses across all channels and markets while empowering a fast-paced culture, a collaborative approach and flexible business model that delivers consistent industry-leading shareholder returns.”
Mike Matacunas
President & CEO

History

SPAR was founded in 1967 as a promotion analysis company supporting the top CPG companies to drive their sales promotions at retail. In 1987, after 20 years of providing valuable insights and analytics to grow our customers business, we added in-store merchandising and marketing to our service offerings becoming a total retail solutions provider. In the years that followed we worked with the top Brands and Retailers supporting all in-store merchandising and marketing needs while providing robust data and analytics to further drive value and efficiencies for our customers. 

By The Numbers

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Countries
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Offices Worldwide
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K+
Merchandisers Worldwide
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MM+
Hours in Store
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MM+
Images Captured
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MM+
Store Visits
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%
Revenue From Global 500 Companies
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K+
Category Resets

Leadership

Our leadership team brings decades of retail and consumer goods expertise to clients.

Members of our executive team have worked for Fortune 150 businesses, high growth companies, global service organizations, large multi-channel retailers, technology companies, both public and private organizations and much more.

Let our experience make a difference for you.
Mike Matacunas
PRESIDENT AND CHIEF EXECUTIVE OFFICER
Ron Lutz
GLOBAL CHIEF COMMERCIAL OFFICER
Kori Belzer
GLOBAL CHIEF OPERATING OFFICER
William Linnane
GLOBAL CHIEF STRATEGY AND GROWTH OFFICER
Antonio Calisto Pato
Chief Financial Officer
Husam Mufti
GLOBAL CHIEF INFORMATION OFFICER
Lisa Cona
SENIOR VICE PRESIDENT OF PEOPLE AND TALENT
Todd Bryce
SENIOR VICE PRESIDENT OF OPERATIONS
Sonja-Rose Cowen
SENIOR VICE PRESIDENT, BUSINESS DEVELOPMENT, U.S.
Michael Florkowski
SENIOR VICE PRESIDENT
Bob Simms
SENIOR VICE PRESIDENT, REMODEL & RETAIL TRANSFORMATION
Danealle Craft
VICE PRESIDENT OF MARKETING
Thomas Knight
VICE PRESIDENT OF Recruiting
Grace Liney
VICE PRESIDENT OF CLIENT SERVICES
Maura Marks
VICE PRESIDENT OF STRATEGY

Global Leaders

Niana Reid

GENERAL MANAGER SPAR CANADA

Shu Kaneko

COO & PRESIDENT SPAR JAPAN

Sandeep Verma

DIRECTOR AND CEO SPAR INDIA

Jorge Medina Staines

CEO SPAR MEXICO
Lightbox

We Are Global

We provide services in 5 countries bringing expertise and best practice from markets all over the world to drive brand sales, profits and operating efficiencies. Our unique insights enable you to make better decisions in your market because we take the best from anywhere and make it possible everywhere.

Our People Make The Difference.

Client Stories

Our clients are at the center of what we do.
SPAR is honored to deliver solutions for some of the most recognized retailers and brands across the globe. The journey with our clients begins with the result in mind. The partnerships we enjoy are anchored in common purpose, clarity of goals, and measures of success. Many of our clients are long relationships. We recognize the value of each partnership, tenured or new, and are committed to the same level of belief in exceeding their expectations.
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Partnerships

We innovate and listen. We look for partners who can make our clients more successful, drive brand performance and provide unique expertise. We look globally to find the best. We are proud of the work our partners do and the way it enables us to do more for our clients.
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